AKPSI Banner

Challenge

Marketing for AKPsi “Rush” – a period where we meet and admit new brothers into the fraternity – occurs twice a year. It is the role of the Branding and Marketing committee to brand and promote the fraternity so that we accurately convey it’s identity and character to other students. For 2018, I wanted to create branding that highlighted:

1. Our alumni network

2. Our professionalism

Solution

Using Photoshop, I created a banner that incorporated the themes that represent the fraternity. Constellations represent our vast alumni network, and the color blue as it is connoted with professionalism.